Construction Marketing Tips that Work

Owning a small to medium construction company means wearing a number of hats. Not only are you managing a crew and a business, you also have to market your company to keep business coming in. Here are some tips on how to make marketing work for you. Neighborhood Marketing Before you start a new build, …

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Tips for Dealing with Difficult Customers

Every contractor has had a bad experience with a difficult customer. Knowing how to deal calmly and effectively with complaints and questions will help reduce conflict, ease communication and reduce the amount of time you spend on admin so you can get back on the jobsite. Communicate in Person While COVID-19 places limitations on personal …

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Modernizing your Construction Marketing

The construction industry is seeing unprecedented change in a sector that is traditionally resistant to new ideas. One way the industry is changing is the use of offsite building and technology to improve productivity thanks to the construction labor shortage. Technology is also changing the way builders market themselves, especially since millennials and Gen Z …

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Choosing the Sales Representatives that are Right for Your Business

You may be the most experienced, technical savvy construction professional in the business, but if you don’t have a good sales team, you just won’t be able to close deals in today’s competitive market. With profit margins the way they are and competition increasing, the ability to close sales becomes all the more crucial to the future of your business. Whether you are looking to improve your own selling techniques or employ sales reps that will help to grow your business, these tips may help.

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