How Evolving Content Marketing Can Help Level Up Your Game

In the last couple of years, marketing has changed immensely. Home buyers and reno clients now turn to the internet before calling companies or asking for recommendations from friends and family. The one thing that has changed is that the average consumer is able to do an enormous amount of research before embarking on a …

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How to Keep Skilled Jobsite Workers

Labor shortage woes are real, and most construction managers are scrambling to find and keep workers. A recent study from the Home Improvement Research Institute (HIRI) showed that a third of construction firms are looking for recruits and experiencing delays due to labor shortages. Here’s how to source great talent and build your team. Get …

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Tips for Dealing with Difficult Customers

Every contractor has had a bad experience with a difficult customer. Knowing how to deal calmly and effectively with complaints and questions will help reduce conflict, ease communication and reduce the amount of time you spend on admin so you can get back on the jobsite. Communicate in Person While COVID-19 places limitations on personal …

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Mask Styles Not as Important as Fit, Experts Claim

The assertion that neck gaiters and bandannas have been said to provide little help in the spread of COVID-19 was the conclusion of a recent Duke University study. However, experts on aerosols have called into question the results of the study. The original Duke University study was published in American Association for the Advancement of …

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Moving your Small Construction Business Online

Word-of-mouth is a great way to get new business, but younger clients rarely work that way. Now that millennials and Gen Z are entering the home buying, building and renovating market, it’s time to level up your online game. Modern clients want to buy and design their homes online, find contractors and even sign contracts …

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How to Use a Thermal Camera with a Blower Door Test

As building codes and eco-savvy customers demand more energy efficiency from their homes, it has fallen to the construction professionals to create an effective building envelope. In this task, the blower door test plays a vital role in helping builders to find the gaps in the building envelope and seal them.

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Modernizing your Construction Marketing

The construction industry is seeing unprecedented change in a sector that is traditionally resistant to new ideas. One way the industry is changing is the use of offsite building and technology to improve productivity thanks to the construction labor shortage. Technology is also changing the way builders market themselves, especially since millennials and Gen Z …

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How Mentoring Can Help Improve your Employees

With the labor shortage limiting the size of building crews, construction managers are becoming more inventive and using technology to bridge the gap. One under-utilized tool in every manager’s toolbelt is mentoring. More than half of fortune 500 companies have a mentoring program to help develop talent because it works and it could work for …

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