Marketing to Existing Customers Yields Dividends

A recent study by Unity Marketing found that most businesses focus on acquiring new customers when they could be more profitable if they focused on their existing customers instead. The study found that a 5% improvement in customer retention could boost profitability by 25-85%. Having loyal, satisfied customers is what bolsters your bottom line. So …

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Protect Your Business and Get Paid

As a construction manager, getting the admin done in time can help you to keep your business thriving. Taking time to communicate effectively and get everything in writing will protect you and your client and ensure you get paid on time and in full. Taking time to draw up contracts and alter them as the …

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Outdated Interior Design Rules you can Break

Interior design has inherent rules—paint small rooms light colors and don’t use more than one pattern in the same space. With homeowners taking a more hands-on approach to design (thanks Pinterest!) the guidelines have been somewhat blurred. Here are a few rules that are outdated. If you choose to break them, you can add a …

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DIY Projects Gone Wrong

Homeowners often take on DIY project hoping to improve their properties while saving money. The results are sometimes disastrous and may actually end up costing more. A recent survey of 2,000 US homeowners who attempted a DIY project in November 2018 found that 63% regretted not getting professional help. About half of the respondents said …

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Insulation Tips for Drafty Openings

Light switches, light fittings and outlets can be a major source of heat loss in winter and cool air in the summer. A tiny 1/8-inch gap around six ceiling light fixtures adds up to a 2 square-inch hole in your ceiling. Putting gaskets behind switch plates is a good start, but these don’t provide a …

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Preventing Common Callbacks

Many callbacks are the result of too much moisture in the home. Not only can this result in mold and mildew, but swelling of materials can cause buckling, cracking and other issues. Here are some common ways that water finds its way into a new home. Proper Drainage Intersecting roof planes can make for stunning …

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Tips on Dealing with Extreme Cold

The extreme cold affecting large swathes of the US and Canada has many crews working in life-threatening conditions. Hyperthermia can affect you even when the temperature is above freezing, so it’s important to know the signs and ensure your crew is properly prepared for cold weather. Get the Right Gear Start by dressing right. Layering …

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Jobsite Stress and How to Deal with It

Sure, as the owner of a construction firm, you get to be your own boss, but construction is a very stressful occupation. As a small business owner, you have payroll, taxes and getting new clients to think about. With the construction labor shortage, it can be really difficult to keep your team together. Every building …

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