Builder Insights / Blog

Contractors know first hand that the best kind of marketing is a word-of-mouth endorsement from an existing customer. While some people still ask friends and family members for recommendations, most new clients look online to find a contractor. That means your online reviews are vital in convincing potential clients to put their faith in you. …

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Did you know one in four construction workers are at high risk of having a heart attack or stroke? With such active lifestyles, most construction professionals don’t realize the risks they face. Providing education can help to keep your workers healthy and making the right choices. With a physically demanding lifestyle, one in four workers …

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How Evolving Content Marketing Can Help Level Up Your Game

In the last couple of years, marketing has changed immensely. Home buyers and reno clients now turn to the internet before calling companies or asking for recommendations from friends and family. The one thing that has changed is that the average consumer is able to do an enormous amount of research before embarking on a …

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West Fraser Completes Acquisition of Norbord

VANCOUVER, BC and TORONTO, ON — February 1, 2021 — West Fraser Timber Co. Ltd. (“West Fraser”) (TSX and NYSE: WFG) and Norbord Inc. (“Norbord”) today jointly announce that they have completed the previously announced transaction (the “Transaction”) whereby West Fraser has acquired all of the issued and outstanding common shares of Norbord (the “Norbord …

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What Makes A Good Salesperson?

Whether you have a company that is big enough to have a sales department or small enough so you have to wear many hats, knowing why some people are successful at sales can help to improve your own techniques. Improving your sales means spending some time researching successful sales techniques and working on your process. …

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Design Trends for 2021

Home has never been more important than during the pandemic. Since we can’t leave the safety of our homes, many people are looking to renos for a change of scenery. Here are some perfectly practical trends for the coming year that will make staying home a real pleasure. Home Offices Having a dedicated home office …

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Tips for Recruiting New Talent Online

Replacing employees is a difficult and costly job, especially during a pandemic. Putting some time and effort into your recruitment process will help you find the right person for your company. The best way to do this during a pandemic is online. Start by creating a detailed job listing. One tip here is to focus …

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NORBORD ESG REPORT 2020

As a leading global manufacturer of wood-based panels and the world’s largest producer of oriented strand board, Norbord is committed to delivering economic, social and environmental benefits to shareholders, employees, customers and the many communities where we operate. “For Norbord, sustainability is all about how we can createeconomic growth while caring for society and the …

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Perfecting the Punch List

Punch lists can make or break a contract—when done quickly and seamlessly, you can get paid and move on to your next project. If they drag out, they can compromise your profit margin and leave you with unhappy customers. You can mitigate punch-list problems by having a procedure in place and communicating that procedure to …

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