Marketing to Existing Customers Yields Dividends

A recent study by Unity Marketing found that most businesses focus on acquiring new customers when they could be more profitable if they focused on their existing customers instead. The study found that a 5% improvement in customer retention could boost profitability by 25-85%. Having loyal, satisfied customers is what bolsters your bottom line. So …

Read The Full Post »

Survey Finds Most Workers Suffer from Fatigue

The National Safety Council conducted a survey called “Fatigue in Safety-Critical Industries: Impact, Risks and Recommendations,” which found that 69% of US workers who occupy safety-critical jobs are fatigued. The figures for construction were much higher with 100% of workers reporting issues with fatigue. Tired workers can have disastrous consequences on jobsites. With all of …

Read The Full Post »

Tips for Building with Wood

Wood is a renewable, eco-friendly resource that is growing in popularity as a building material. When building with wood, it is important to understand how wood reacts to ambient environmental conditions in order to ensure its longevity. Wood will expand in humid conditions and shrink in dry conditions. It is essential that you allow it …

Read The Full Post »