For the first time ever, two Norbord products are being promoted in unison through the launch of a fresh new direct mail campaign. The aim is to capture the awareness of timber frame manufacturers and housebuilders so that they can fully realise the benefits of using Caberdek and SterlingOSB simultaneously in perfect partnership.

The direct mailing, which is targeting the majority of UK timber frame manufacturers and housebuilders, highlights that the qualities of both Caberdek and SterlingOSB demonstrate that they are supreme products to use for timber frame construction. Reinforcing the slogan ‘some things just work better together’, the campaign draws on common pairings such as lemon and lime, bucket and spade and Batman and Robin, to illustrate that Caberdek and SterlingOSB from Norbord are indeed an inseparable pair.

Caberdek builds on Caberfloor’s credentials as the UK’s leading flooring product, and adds a waterproof, slip-resistant film to save time and clean-up costs. For walls, SterlingOSB, the precision-engineered alternative to plywood, is ideal for structural applications in humid conditions. Together, they are ideal for timber frame manufacturers.

The campaign also provides a link to its very own dedicated website (http://www.norbord.net/timberframe) which will allow Norbord to measure the effectiveness of the direct mail via the number of hits.

For more information, visit http://www.norbord.net/timberframe or call 01786 812 921.